Scientific Games launches with National Lottery Bulgaria

On the heels of the worldwide launch of its Jin Ji Bao Xi slot, Las Vegas-headquartered lottery and gaming machines innovator, Scientific Games Corporation (NASDAQ: SGMS) has completed the successful premiere of an online slot game, in what will be a series of games, with National Lottery Bulgaria. Sales in excess of a half million Euros were generated by the games within 24 hours of the launch of the nine-player-favorite digital games.

According to the official press release…

The partnership between the two companies builds on Scientific Game’s footprint in regulated gaming markets in Europe, where new players are being reached with an award-winning portfolio of immersive online titles. Included in the launch in the Balkan nation, were global favorites such as Rainbow Riches, Giant’s Gold and 888 Fortunes.

Planned future launch:

In an effort to reach a broader audience and stimulate player engagement, during Q1 2019, the global leader in the gaming and lottery industries plans to roll out additional titles with the operator.

Excellent fit:

Commenting on the recent agreement, Managing Partner for National Lottery Bulgaria, Milen Ganev, said…

“Scientific Games’ digital products have proven an excellent fit for National Lottery Bulgaria, outperforming our expectations within the first 24 hours of launch. Our players are engaging with the games immediately, and we see demand and repeat gameplay growing every day.”

European success:

For its part, Chief Commercial Officer for Scientific Games, Steve Schrier, said…

“Our success in regulated European markets is made possible by customers like National Lottery Bulgaria, who seek to give their players a world-class and responsible gaming experience. We’re thrilled to work with them on additional game launches over the coming months, and we look forward to being a part of their success.”

Product launch:

The company that provides games, technology and services to over 150 lotteries in 50 countries worldwide, recently announced the global launch of its Jin Ji Bao Xi slot along with the associated new TwinStar Wave XL cabinet to class-three markets. The game is currently the number one linked slot product from the interactive and instant lottery games’ developer in Asia.