Over $100 million ad spend by DraftKings and FanDuel in September
Had your fill of the relentless onslaught of DraftKings and FanDuel ads? Well better increase the old intestinal fortitude because it appears they aren’t going anywhere anytime soon.
Estimates indicate that $107 million has been funneled into the networks coffers since September 1, with almost half of that ($50.3 million) spent on national broadcast spots on the NFL Network, CBS, ESPN and Fox, according to AD AGE. Top five sports spenders and established brands Verizon and Geico which spent $21.4 million and $13.7 million respectively in 2014, were outspent by the NFL’s biggest TV backers just since September 1. For FanDuel that translates into almost 79 hours of total airtime for ads that have aired 9,463 times since the beginning of the month. While the bigger overall spende…...